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Caparol signs strategic agreements in Iraq to increase market reach
August 19, 2018

Caparol Paints, the German leader in the global paints industry, recently signed strategic partnership agreements with a number of contractors from Iraq to increase its market reach in the country.

Caparol hosted contractors from various parts of Iraq to provide them with firsthand experience of Caparol’s paints and techniques. This is part of Caparol’s growing interest in the region and increasing its reach across the Middle East. The contractors were given insights on various Caparol paint techniques, the strength of the brand and the paints that will be ideal for the Iraqi market.

With the aim to market Caparol across Iraq, Caparol will also participate in an industry event scheduled to be held in November. Caparol aims to showcase its products to a larger audience in Iraq.

Caparol products including Dibson, Texture and Stone were showcased to the contractors from Iraq. They were also provided training to understand the different decorative paints and uses including ArteTwin, Makhmalia, Armareno, DecoLasur, ArteLasur, Stucco Di Luce and Metallocryl"...

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