With health and hygiene top of mind for residents around the world, maintaining good practice inside the home is a key component of prioritizing wellbeing. Consumer priorities continue to shift towards purchasing appliances which not only integrate smart, intuitive features, but also offer greater peace-of-mind. In light of this, and to coincide with Dubai Shopping Festival, LG Electronics (LG) is offering discounts of up to 25% on its diverse range of home appliances. Key highlights include: Intelligent Washing Machines Selected LG washing machines on offer feature the company’s AI DD™ Technology, which uses a reliable Inverter Direct Drive Motor alongside artificial intelligence to provide a new level of clothing care. LG AI DD™ Technology is used to detect the weight of laundry and fabric softness to evaluate the optimal washing pattern. This feature has been certified by independent testing body Intertek to provide up to 18% more fabric protection. As part of the Dubai Shopping Festival sale, LG is also providing discounts on its washer and dryer combo models, as well as LG TWINWash variants. LG TWINWash machines feature a main washer drum for larger items and a smaller drum known as the TWINWash Mini for smaller loads – empowering homeowners to finish two loads of laundry in just 49 minutes. LG washing machines are also integrated with the company’s Steam™ technology – which works to remove up to 99.9% of allergens, ideal for those with sensitive skin. This also helps to reduce the number of wrinkles within the garments. Energy-Saving Refrigerators and Freezers From top mounted freezers to side-by-side and 4 door refrigerators, LG’s food preservation technologies are synonymous with quality and efficiency. LG InstaView Door-in-Door refrigerators feature come with an innovative feature which is sure to turn heads. With LG InstaView technology, two quick knocks on the door’s sleek, mirrored glass panel illuminates the contents of the refrigerator, revealing what is inside without the need to frequently open the door. Meanwhile, the Door-in-Door allows users to store frequently used items at the forefront of the fridge, encouraging them to open an exterior door layer instead of the entire refrigerator door. Collectively, these features help to minimize cold air loss and temperature fluctuations, keeping food fresher for longer. Keeping the theme of freshness in mind, LG’s refrigerators also feature Hygiene Fresh+™ technology, which automatically cleans and purifies its internal air, ensuring that the air inside is kept fresh and hygienic. Its five-stage filtering system helps keep food smelling and looking fresh, by removing up to 99.999% of bacteria. For added durability, LG’s Inverter Linear Compressor has revolutionized the core of the refrigerator, providing up to 32% in energy savings, top-rate 10-year durability and optimal temperature control. Efficient Yet Quiet Dishwashers For a more intelligent dish cleaning experience, LG QuadWash dishwashers are integrated with four spray arms instead of the two found on conventional machines. The LG QuadWash system uses Multi-Motion arms which rotate back and forth while spinning, to ensure dishes are cleaned from every angle. For reliable performance, LG’s dishwashers feature the company’s Inverter Director Drive motor, designed with quiet in mind. With fewer moving parts, users get reliable performance from one of the quietest dishwashers in its class. LG's innovative Inverter Direct Drive Motor also helps increase energy efficiency and comes back by a 10-year warranty. Offering greater customization, LG QuadWash dishwashers also come integrated with a Turbo Cycle, cleaning dishes in less than one hour. When tasked with handling heavy duty pots and pans, the Dual Zone Wash feature offers a gentle yet thorough cleaning cycle. LG’s dishwashers can reach a tub temperature of up to 80°C during the rinse cycle, which enables the ultimate hygienic care of dishes. Steam™ made by boiling water reaches the entire surface of every dish inside the tub, resulting in powerful soaking and comprehensive cleaning, while also reducing water spots. LG’s Dubai Shopping Festival sale is running promotions with up to 25% off its washing machines, refrigerators and dishwashers until the end of January via all authorized retailers and hypermarkets. To find out more, please visit: https://www.lg.com/ae/appliances/promotion-offers About LG Electronics Home Appliance & Air Solution Company The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.