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Alaa Bawab appointed Lenovo General Manager for Middle East and Africa

October 14, 2021

Lenovo has announced the appointment of Alaa Bawab as the new General Manager for Middle East & Africa (MEA) within Lenovo Infrastructure Solutions Group (ISG).

As the head of Lenovo’s ISG for the region, Alaa will be responsible for developing the business vision and strategy and overseeing execution and delivery on sales plans. He will also focus on building high level relationships with Lenovo’s customers and partners in the region.

Alaa is well known in the region as a strong business leader, having over 25 years of experience with leading technology companies. He is an experienced professional, recognised for building the vision and strategy, and motivating teams to deliver results. Alaa joins Lenovo from Huawei, where he was VP of the Enterprise Business Group – Middle East Enterprise Networking, and he has previously held roles with Cisco, EMC², HPE and others.

Alaa graduated with honours from the Electrical Engineering Department in Marquette University, United States of America.

Giovanni Di Filippo, President of Lenovo ISG, EMEA said: “Alaa is very well known as a decisive business leader who brings determination, motivation, and energy to his role. He has significant customer and channel exposure, and a good record of securing major wins by focusing on relationships and building trust. Alaa is committed to deliver results beyond expectations and to bring the Middle East & Africa countries to the next level of successful growth. We are thrilled to welcome his significant skills and experience in the Middle East markets to Lenovo MEA ISG, and under his leadership we will further extend smarter technology to all our customers in the region.”

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