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RELX Demonstrates Commitment To Product Quality, Consumer Experience, And The RELX Pledge Through Participation At World Vape Show in Dubai

The firm will participate in a panel discussion on 17 th June centred on preventing youth from using e-cigarette products and fighting the illicit trade through product conformity

June 27, 2022


RELX International, a responsible multinational electronic cigarettes company, is participating at the World Vape Show
in Dubai to highlight its tireless approach to product quality and ensuring that legal age
consumers only experience e-cigarette (e-cig) products that are high quality, safe and accessible.
Guided by its operating principles and dedication to the RELX Pledge, which includes the
successful Golden Shield Program, RELX is eager to address customer requirements and drive
positive change across markets.
The RELX Pledge is a commitment to corporate accountability, centred around protection: the
protection of minors, the protection of consumers, and the protection of economic livelihoods. In
line with this, the Golden Shield Program was launched in August 2019 to help prevent the
production and sale of illicit goods. Since its establishment, it has had a significant impact: 28
successful cases; removed over 550,000 fake products from the market; shutdown 77,000
websites and worked with local authorities and anti-illicit trade organisations including
‘EuroCham’ and ‘React’ to raid factories manufacturing counterfeit products.
As part of the program, RELX engages with e-commerce platforms, shares intelligence with
local authorities, trains customs officers and works to ensure strict product quality standards.
Genuine RELX products feature authentication mechanisms on the product and packaging,
which enables consumers to protect themselves from counterfeit products, which are of inferior
quality and potentially hazardous to health [1].
RELX’s 360-degrees approach and exacting standards will be in focus through its participation
at the World Vape Show, which takes place from 16-to-18 June in Dubai, at the Dubai World
Trade Centre. Robert T Naouss, External Affairs Director – MENA & Europe at RELX will
participate in the panel discussion ‘Industry Commitment to Fight Youth Use and illicit Trade
Through Product Conformity’, which takes place on 17 June between 15:00 and 16:15 [2].
The RELX Standard
Exceptional product quality is one of RELX’s cornerstones, guaranteed through a multi-step
process that includes sourcing quality components, stringent manufacturing, inspections, quality

control (QC), and research and development (R&D). Through fostering a close relationship
between its design, R&D and production teams, RELX ensures all stages of the build process are
as effective as possible.
First conceptualised in RELX’s Innovation Lab and with production governed by the RELX
Standard, each product undergoes a manufacturing process that is marked by no less than 18
strict QC steps. The products are produced in one of the world’s largest e-cig manufacturing
facilities, which has received the renowned Good Manufacturing Practice (GMP) certification.
The certification recognises products that are manufactured responsibly and are of high quality,
using sound production equipment.
The RELX Standard, which prioritises product quality over cost, has seen the firm apply for 700
patents globally and conduct up to 200 quality checks on products to safeguard consumer safety.
The approach has been recognised as going beyond known industry requirements. In fact,
exacting standards has seen RELX responsibly discard two million e-liquid pods per year, which
exceeds the total number of pods sold by other e-cig brands.
As e-cig use grows, the need for quality testing and after-sales testing is obvious. Working
proactively to better the industry, RELX also leverages its five labs to create a quality testing
system that affords it the capacity to advance research into e-cig and vapor products. This
ultimately benefits the end user, bolstering certainty about the make of the products they are
using, whether they wish to stop smoking entirely or want a safer alternative to tobacco
[1] FDA: CBP, FDA Seize Counterfeit, Unauthorized E-Cigarettes
[2] Industry Commitment to Fight Youth Use and Illicit Trade through Products 'Conformity'
RELX International
Founded in 2019, RELX International is a multinational electronic cigarettes company that
markets and sells RELX, The World’s Advanced vape brand powered by SuperSmoothTM
technology. RELX, Asia’s leading e-cigarette brand, is widening its footprint across the world, it
is currently available in 40+ countries such as the UK, France, Italy, Germany, Indonesia,
Philippines, Canada, KSA and the UAE. What sets RELX apart from competition is the fact that
it has a full ecosystem (such as closed pods, disposables, device, and power bank accessories)
that are designed at a cutting-edge research and development center and produced at one of the
world’s largest e-cigarette factories. RELX's mission is to make RELX a trusted brand for legal
age adult smokers through state-of-the-art products, industry-leading technologies, and scientific
advances in collaboration with talented and committed people around the globe. The company
has attracted global talents from Uber, Procter & Gamble, Apple, Beats, and L'Oréal. RELX is
proud to be listed in Dubai Duty Free, the first duty free channel in the world.

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