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Insurtech startup Pula appoints Michael Joseph as board chair

September 22, 2022

Former Safaricom CEO Michael Joseph has been appointed as board chair of Kenya agricultural insurtech startup Pula.

The startup was founded in 2015 by Rose Goslinga and Thomas Njeru and has been designing and delivering agricultural insurance and digital products to smallholder farmers in the country.

“Michael will bring a wealth of skills and industry knowledge to Pula. He has been committed to seeing small businesses in Africa succeed on the global stage,” said Pula co-founder and chief executive Thomas Njeru in a statement.

Last year, Pula raised $6 million in series A funding. The company has operations in 16 African markets including Senegal, Ghana, Mali, Nigeria, Ethiopia, Madagascar, Tanzania, Kenya, Rwanda, Uganda, Zambia, Malawi and Mozambique.

Pula says it has insured 6.5 million smallholder farmers across its markets.

“I have always been interested in using technology to change peoples’ lives for the better. The connection between agriculture and technology intrigues me, particularly on how technology can be used to improve smallholder farmers’ productivity and incomes,” Michael Joseph said about his appointment.